Why the Quality of Your Servers Matters

Hosting Service 1.8.2012 Comments Off on Why the Quality of Your Servers Matters

Choosing the right server for hosting your online business can be very difficult. There are many options for hosting servers, but you need to select the one that is right for your business. The cheapest option is not always the best one. Here are some reasons why the quality of your hosting servers matters.

A poor hosting server will have longer and more frequent periods of downtime. Downtime is periods where your website is not available to visitors. Anyone who tries to visit your site won’t be able to do so, which means that they won’t be able to buy your products. If this happens frequently, the site visitors will stop coming. If you have significant amounts of downtime, you can even be removed from the search engine results listings. If the search engine spiders try multiple times to index your site and constantly find that it is down, they will assume your site has been removed. Don’t let this happen to you. Pick a hosting server with at least 98% uptime.

Your hosting server needs to be able to handle the bandwidth output of your site traffic. Bandwidth is the amount of data that needs to be transferred from your hosting server to the user’s computer. If you have a data-heavy site, such as a lot of videos or Flash animation, and a high number of visitors, you will need a lot of site bandwidth if you want your site to stay functional. A cheap server may not be able to handle these kinds of bandwidth loads.

Make sure your server doesn’t put a limit on traffic. Some sql servers keep costs down by limiting the number of visitors able to come to specific pages within your site. Just like with downtime, being prevented from visiting your site by a traffic load limitation will cost you customers and sales. Make sure you understand your hosting server’s limitations and terms of service so that you don’t get trapped in this situation.

Pay attention to the upgrade and over use fees. The servers that are the cheapest at the low end of bandwidth and traffic load needs may not be so cheap once your site grows. It’s better to assume that you will need more services later than to save money now but not be able to provide for your business’s needs once you become larger. Make sure that it is easy to change to a better package later should you need to do so, or that you can switch to a different hosting server entirely without paying a penalty. Hope for the best, but plan for the worst; in this case, the solution is the same on both sides of the equation.

The hosting server you choose for your business’s website is one of the most important steps in putting together that website. Using the advice above, you should be more prepared to help you find an affordable and reputable hosting server that will meet all of your business’s needs.

Mark Blakey – Senior Sql Server Consultant at www.datatao.co.uk. Data Tao offers Sql server Consultancy Services.

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