Reasons Why Online Marketers Fail – Little Investment in the Business

Uncategorized 2.10.2012 Comments Off on Reasons Why Online Marketers Fail – Little Investment in the Business

In the past we talked about hype and setting goals too high. Now we move on to investing in your business. The hype, which we talked about in the beginning, would lead you to believe that you can get started using free services online, and you can, however, let’s take a look at how using these free services can affect your business from the very beginning.

When we look at free hosting, you should know that it is very difficult at best to build traffic to a sub-domain, which is what most free hosting services provide. On top of that, you do not actually “own” that traffic since you are subject to losing that sub-domain at any given time. Perhaps the free webhost chooses to no longer offer the service, or maybe they even decide to funnel that traffic to their own sites.

Whatever the reason, free webhosting at best, is a risky proposition to say the least. This would lead you to consider perhaps using one of the so called “dollar hosts”. This is also a risky proposition. Each and every business has some sort of overhead and the way this overhead is covered, is by charging fees for the services. When you sign up to a dollar host, they have to make their money somehow and the way they do so is typically by severely overselling their services. The end result of this is generally a lot of down-time, slow response when visitors go to your site and other similar situations.

You have to ask yourself whether it is really worth the down-time to keep hosting with the dollar host, or are you serious about your business and willing to do what it takes to make sure your website is available when your visitors are there. There are a great many webhosts out there that are reasonably priced, offer great customer service and more importantly, your site is up and running when it is supposed to be there.

Another problem that seems to be prevalent on the web today is people believing that they can base their business model and operate it from a social networking profile. This is WRONG! You HAVE to have a website if you want your business to be taken seriously. Find a good host and get your site live online. If you need more information on webhosting, you can visit AllStar Webhosting and they will be able to help you.

John Derossett is a writer and online marketer and has been marketing online in various industry’s for more than 10 years. He and his wife own and Operate AllStar Marketing Association, Unique Website Content and several other similar websites.

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